Director
Cinematographer
AKU
Brand Film
"Never Ordinary" inspires semi-professional futsal players to push boundaries. We follows two athletes as they go through training with their teams. We see them strive to perfect their craft while they enter a heightened state of focus in order to push past ordinary.
Client: AKU
Director / D.O.P: Hossein Khodabandehloo
Producer: Chris Luscri
Copywriter: Lee Spencer
1st AC : Lewis Rodan
2nd AC: Anthony Taranto
Gaffer & Best boy: Savage Film Services
Editor: Hossein K / Jordan Giusti
Colourist: Nicholas Hower C.S.I @ Post Lab I.O
Composer: Marlon Grunden
Post sound: Ryan Granger @ Dead on Sound
AKU’s maiden campaign was launched in Australia and Japan. It generated recognition within the respective local industries. The video in extension of the campaign has helped AKU pivot themselves as a serious indoor apparel brand. Through the campaign, They have secured deals with prominent futsal clubs in the international scene as well as national teams in other indoor sports.
